BMW Art Car Collection |
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BMW has been committed to the world of culture for
approximately three decades. It is one of BMW's commitments to take a close look
at trends within society and serve as a driving force for new developments. Technology
shapes our culture in the same way as culture refines our technical world.
The idea of the BMW Art Car came to life in 1975. Hervé Poulain entered the 24-hour Le Mans race for the first time. He was involved in both art and motor racing, and he wanted to create a link between the two. He decided to ask an artist friend to alter the appearance of his car. BMW welcomed the initiative, and Alexander Calder was commissioned to design the mobile artwork. |
| Over the last 20 years fifteen art cars have been created. Internationally acclaimed artists including Andy Warhol, Michael Jagamara Nelson and Matazo Kayama have applied their talents to BMW cars of the period in the manner dictated by their own artistic understanding.The first and only time the Andy Warhol car took part in a race was the 24-hour Le Mans in 1979. | |
| BMW Art Cars have been admired in numerous museums and galleries all over the world; including The Royal Academy of Arts in London, the Louvre in Paris, the Powerhouse Museum in Sydney and the Guggenheim Museums in New York and Bilbao. | |
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