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Sponsorship |
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Formula 1 Sport has always been a strong
part of the BMW brand and philosophy. Motor racing reflects the main
brand characteristics of BMW: dynamic and innovative, competence,
authenticity and competitiveness. Motor racing characterises a brand and the synergy between innovation in Formula 1 and the production of road cars is of utmost importance to BMW. |
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| Formula 1 draws huge crowds, filling huge stadia and captivating an audience of countless millions in front of TV screens around the world. | ||
| BMW returned to Formula 1 with the BMW WilliamsF1 Team in 2000 and now supports BMW Sauber F1 team. The association with Formula 1 is not a sponsorship, but instead is a mutually beneficial partnership enabling BMW to demonstrate the importance of technical innovation and "sportiness". | ||
| It has always been BMW's intention for Series development to benefit from the technologies, materials and processes developed for Formula 1, thus helping to maintain and enhance BMW"s leadership in technology. | ||
| This aim has proved a reality and the new BMW 7 Series features high performance processors developed and tested in the Formula 1 project. | ||
| The benefits work both ways and electronics specialists working on the engine control units of the BMW M3 and M5 also develop the engine management in Formula 1. | ||
| America's Cup | ||
| BMW and Oracle Racing join together to compete in the 2002/2003 America's Cup under the name BMW ORACLE Racing. | ||
| The crew initially participate in the Louis Vuitton Cup in Auckland, New Zealand - the pre-qualifying contest of the legendary America's Cup. | ||
| As with Formula 1, BMW's involvement in high performance sailing meets its requirements of high-tech, innovation and team spirit | ||
| BMW contributed to the areas of material development, maximum admissible strain testing and aerodynamics. | ||
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| BMW Golf Club International | ||
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The BMW Golf Club international is the
leading golf tournament series for amateurs in the world. In 2001, approximately 120,000 golf players participated in the qualifying rounds in 1,060 tournaments around the World. Over 100 players from more than 30 different nations attended the World Final. Men played in two categories and women played in one category. The winners qualified for the Pro-am of the BMW International Open, a professional tournament that is part of the PGA European Tour. |
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| The first professional golf tournament that was launched in 1989 was the BMW International Open in Munich. Over the years this tournament, played at the beginning of September, has developed into one of the most important events on the European PGA tour. | ||
| The first professional golf tournament that was launched in 1989 was the BMW International Open in Munich. Over the years this tournament, played at the beginning of September, has developed into one of the most important events on the European PGA tour. | ||
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| BMW and the TATE Modern | ||
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BMW (UK) sponsored the 2006 exhibition Albers and Moholy-Nagy: From Bauhaus to the New World. This exhibition was of particular relevance to BMW as it shows many of the historical design and creative influences that were prevalent when BMW began designing, engineering, and producing its first motorcycles and cars in Germany. To support the sponsorship of the exhibition BMW (UK) commissioned the production of a teachers' pack, designed for use by secondary schools, and a film, for visitors to the exhibition to see, which offered an overview of many of the works from the Bauhaus School. The sponsorship and resources were extremely successful, with over 100,000 people visiting the exhibition, over 3,000 accessing the teachers' pack and 3,700 viewing the film. With just over 5,000 secondary schools in the UK, this represents a significant percentage who have benefited from these resources. |
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