How is BMW advertised in the UK?
BMW (UK) Ltd. Has worked with the advertising agency WCRS since 1979 to develop adverts for BMW cars. All adverts for BMW focus on BMW's brand values, however the way these are expressed evolves in response to economic, environmental and competitive changes.
One thing that all BMW adverts have in common is that they focus entirely on the cars.
TV
Branding campaigns and new car launches.
Radio
Branding campaigns (2002 was the first year that BMW used radio for national advertising). It does not tend to be used at a national level, although may be used regionally.
Press
Colour press for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend colour supplements.
Black & white: national press.
Some regional publications (for tactical campaigns).
Outdoor campaigns
A high impact, high awareness medium used mainly for branding and new car launches.
Online advertising
On selected 3rd party sites which can deliver to relevant audiences.
In addition to higher profile national advertising, dealers also run their own local campaigns through:
- Local press
- Radio
- Bus advertisements
Cinema & Digital
Screens showing short films.
Other marketing activity
Includes supply of sales literature, brochures, bmw.co.uk, direct marketing, price lists and point of sale materials.