Can you tell me more about the April Fool's adverts?
Each year WCRS (BMW's advertising agency) produces a tactical April Fool's day advert which appears in the broadsheet press on April 1st only.
The April Fool's day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.
The tongue-in-cheek adverts take exactly the same format as all non-spoof
BMW adverts, hence it is down to the reader to notice the difference between
the plausible and the
April Fool's day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW's brand adverts and allow the intelligent owner to feel part of the BMW tradition.
The ideas in the past have covered a range of themes and ideas to test the credulous and humour the knowing: