How does BMW support its dealer network in the UK?
The dealer network is fully supported by BMW (UK) Ltd. through:
Management Support
A dedicated team of managers providing day-to-day contact and support to the network in specialist areas such as sales, aftersales, technical support and financial services.
BMW Group Academy
Provides a range of training courses for all dealership staff covering all aspects of the business, including sales, aftersales, management, marketing, technical and dealer services.
Assists with dealer staff recruitment and running assessment centres to identify and develop the best possible people to work in the BMW dealer network.
BMW Infonet site
Internal comprehensive online reference system which gives immediate access to up-to-date product and corporate information.
Marketing Support
Dedicated Dealer Marketing Service which assists with all marketing requirements for example:
- Local advertising for product range
- Support for local promotions
- National promotions
- Hire of promotional equipment for dealer events
- Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail.
- Educational materials
USP
USP is a central port-of-call for dealership staff designed to share news, best practice and key model information. It also includes a number of video clips (dealer-facing) consisting mainly of interviews with BMW UK and dealership staff. There is an element of competition: salespeople can rank their performance against others around the country based on their results and product knowledge.
Customer relationship management tool with the objective of increased customer loyalty and satisfaction.