BMW Group ‘Best Innovator’ in the field of sustainability

In the 2009 Best Innovator competition, the BMW Group won the special award for ‘Sustainable Innovation Management’. This contest is held under the auspices of the German Ministry of Economics and Technology. At the Best Innovator round table at the Ministry’s conference centre in Berlin, Secretary of State Ernst Burgbacher selected the winners of what was the sixth edition of the competition.

The jury based its decision on the BMW Group’s focus on EfficientDynamics, a vision for its products in which sustainability plays a pivotal role. Deciding factors for the panel of judges were the BMW Group’s achievements to date in cutting fuel consumption in their vehicles through innovations in engines and transmissions, Brake Energy Regeneration, Auto Start/Stop, the successful trial fleet of MINI E electric cars, as well as ongoing research and development towards further innovations in this area.

Posted 09/02/2010