Jeff Koons to create new BMW Art Car

Internationally acclaimed artist Jeff Koons has been announced as the next in a distinguished line of artists who will be creating BMW Art Car in what is the 35th anniversary year of the programme.

The Koons BMW Art Car will be revealed later in the year. Details of the model and preliminary design will be announced in due course.

Koons will join an illustrious group of artists that include Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg, and Alexander Calder – each of whom has made a unique artistic statement about the appearance and meaning of cars.

Koon’s relationship with BMW started more than two decades ago when he first drove a BMW whilst living in Munich, home to the BMW Group headquarters. It was in 2003 that Koons first expressed his desire to create a BMW Art Car.

Since 1975, artists from around the world have turned BMW cars into art, signifying a particular period, through the Art Car programme. In 2007, the last installment was revealed with Olafur Eliasson’s 'Your Mobile Expectations: BMW H2R project'. Across the globe many BMW Art Cars have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, since 2006 and many went on a world tour throughout Asia, Russia, Africa, India, the United States and Mexico.

With over 100 major projects worldwide, BMW Group cultural programmes have been an integral part of the company’s contributions to society for almost 40 years.  Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.

For a link to photos and more information please visit BMW USA Art cars .

Posted 03/02/2010